The session focused on the key mindset shifts between traditional and decentralized marketing, guiding attendees through the process of designing and pitching a creative growth hack to help a Web3 project acquire its first 200 users. Participants worked in small teams, received live feedback from founders and marketers in the space, and gained practical insight into how community, incentives, and culture shape growth in crypto.
Web3 Marketing Workshop: Mini hack a Web3 Campaign in 1 hour
Oct 2025
Designed and led a 1-hour hands-on workshop introducing participants to the fundamentals of Web3 Marketing.